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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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The evolution of brands : from signals of quality to storehouses of trust
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brands and branding
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Source versus residence : problems arising from the allocation of taxing rights in tax treaty law and possible alternatives
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A disease-based comparison of health systems : what is best and at what cost?
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Consumer-brand relationships : theory and practice
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Handbook of brand relationships
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
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Indian pharmaceutical industry : strategies and challenges in formulations marketing
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Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
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A master class in brand planning : the timeless works of Stephen King
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Educating for the knowledge economy? : critical perspectives
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
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Globalization and its tax discontents : tax policy and international investments ; essays in honour of Alex Easson ; [This book draws from essays given at a symposium held in ... on 29 February 2008]
10
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International trade in professional services : assessing barriers and encouraging reform ; [the OECD organised a second Workshop on Professional Services in Paris on 16 and 17 October 1995]
10
Brand management ; Vol. 2
9
Brands and branding geographies
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Consumer brand relationships : meaning, measuring, managing
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Governance of welfare state reform : a cross national and cross sectoral comparison of policy and politics
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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The Oxford handbook of the economics of the biopharmaceutical industry
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The economics of forest disturbances : wildfires, storms, and invasive species
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Debt management and government securities markets in the 21st century
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Pharmaceutical innovation : incentives, competition, and cost-benefit analysis in international perspective
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Psychology of branding
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand management ; Vol. 1
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Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
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2
Bizarre branding : a new craze in Pharma
Priyadarsini K., Jyothsna
- In:
Indian pharmaceutical industry : strategies and …
,
(pp. 90-106)
.
2008
Persistent link: https://www.econbiz.de/10003852059
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3
Product launch : viagra
Shankar K., Gowri
- In:
Indian pharmaceutical industry : strategies and …
,
(pp. 226-234)
.
2008
Persistent link: https://www.econbiz.de/10003852115
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4
Competition between generic and branded drugs
Grabowski, Henry G.
- In:
Pharmaceutical innovation : incentives, competition, …
,
(pp. 153-173)
.
2007
Persistent link: https://www.econbiz.de/10003498977
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5
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
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6
Managing
brand
portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
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7
The long shadow of patent expiration : generic entry and Rx-to-OTC switches
Berndt, Ernst R.
;
Kyle, Margaret K.
;
Ling, Davina C.
- In:
Scanner data and price indexes
,
(pp. 229-267)
.
2003
Persistent link: https://www.econbiz.de/10001832900
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A note on actual and potential competition in the Swedish
pharmaceuticals
market
Bergman, Mats A.
;
Rudholm, Niklas
- In:
The Swedish pharmaceuticals market : essays on entry, …
,
(pp. 1-10)
.
2001
Persistent link: https://www.econbiz.de/10001573288
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9
Consumer decision making from a beloved
brand
: the Aspirin case
Borges, Ana Pinto
;
Rodrigues, Paula Cristina Lopes
- In:
New techniques for brand management in the healthcare sector
,
(pp. 184-198)
.
2021
Persistent link: https://www.econbiz.de/10012516044
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10
Socially responsible pricing: lessons from pricing of AIDS drugs in developing countries
Vachani, Sushil
;
Smith, N. Craig
- In:
Multinational corporations and global poverty reduction
,
(pp. 400-434)
.
2006
Persistent link: https://www.econbiz.de/10003278795
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