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Conjoint measurement : methods and applications
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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ECONIS (ZBW)
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Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
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2
Conjoint analysis
Rao, Vithala R.
- In:
The history of marketing science
,
(pp. 47-76)
.
2014
Persistent link: https://www.econbiz.de/10010415912
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3
Developments in conjoint analysis
Rao, Vithala R.
- In:
Handbook of marketing decision models
,
(pp. 23-53)
.
2008
Persistent link: https://www.econbiz.de/10003755258
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4
The state of new product design and forecasting research : recent developments and future directions
Foutz, Natasha Zhang
;
Rao, Vithala R.
- In:
Handbook of research on new product development
,
(pp. 173-206)
.
2019
Persistent link: https://www.econbiz.de/10012125123
Saved in:
5
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
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6
How is manifest branding strategy related to the intangible value of a corporation
Rao, Vithala R.
;
Agarwal, Manoj Kumar
;
Dahlhoff, Denise
-
2010
Persistent link: https://www.econbiz.de/10003924391
Saved in:
7
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
8
Pricing objectives and strategies : a cross-country survey
Rao, Vithala R.
;
Kartono, Benjamin
- In:
Handbook of pricing research in marketing
,
(pp. 9-36)
.
2009
Persistent link: https://www.econbiz.de/10003819627
Saved in:
9
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Rao, Vithala R.
- In:
Technological innovation : oversights and foresights
,
(pp. 214-230)
.
2008
Persistent link: https://www.econbiz.de/10003758354
Saved in:
10
Pricing strategies
Gangwar, Manish
;
Rao, Vithala R.
- In:
The Routledge companion to strategic marketing
,
(pp. 309-324)
.
2021
Persistent link: https://www.econbiz.de/10012498768
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