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Entscheidungshilfen im Marketing
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Cost economies in the global advertising and marketing services business
Silk, Alvin J.
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Berndt, Ernst R.
- In:
The global market : developing a strategy to manage …
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(pp. 217-257)
.
2004
Persistent link: https://www.econbiz.de/10002120167
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Ein Außendienst-Allokationsmodell für den Mehrprodukt-Fall
Montgomery, David B.
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Silk, Alvin J.
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Zaragoza, Carlos E.
- In:
Entscheidungshilfen im Marketing
,
(pp. 182-210)
.
1977
Persistent link: https://www.econbiz.de/10002509733
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