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Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie; Yani-de-Soriano, Mirella - In: Multicultural perspectives in customer behaviour, (pp. 149-166). 2014
Persistent link: https://www.econbiz.de/10010399242
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Japan : marketing management issues in Japan
Slater, Stephanie - In: Marketing management in Asia, (pp. 78-100). 2013
Persistent link: https://www.econbiz.de/10009659657
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The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.; Yani-de-Soriano, Mirella; Yousafzai, … - In: Handbook of developments in consumer behaviour, (pp. 461-522). 2012
Persistent link: https://www.econbiz.de/10009569268
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The role of perceived university support in the formation of students' entrepreneurial intention
Saeed, Saadat; Yousafzai, Shumaila; Yani-de-Soriano, Mirella - In: Sustainable entrepreneurship : discovering, creating …, (pp. 3-23). 2019
Persistent link: https://www.econbiz.de/10011936462