Revisiting Drucker's theory: Has consumerism led to the overuse of marketing?
Year of publication: |
2009
|
---|---|
Authors: | Yani-de-Soriano, Mirella ; Slater, Stephanie |
Published in: |
Journal of management history : JMH. - Bingley : Emerald, ISSN 1751-1348, ZDB-ID 12385165. - Vol. 15.2009, 4 (25.9.), p. 452-467
|
Saved in:
Saved in favorites
Similar items by person
-
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie, (2014)
-
Researching consumers in multicultural societies : emerging methodological issues
Slater, Stephanie, (2010)
-
Researching consumers in multicultural societies: Emerging methodological issues
Slater, Stephanie, (2010)
- More ...