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Integrated marketing communication measurement and evaluation
Ewing, Michael - In: The evolution of integrated marketing communications : …, (pp. 29-43). 2011
Persistent link: https://www.econbiz.de/10009232922
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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - 2010
Persistent link: https://www.econbiz.de/10003903325
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Developing a global CRM strategy
Shumanov, Michael; Ewing, Michael - In: Emergent strategies for e-business processes, services, …, (pp. 77-90). 2009
Persistent link: https://www.econbiz.de/10003950307
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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007
Persistent link: https://www.econbiz.de/10003538860
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Developing a global CRM strategy
Shumanov, M.; Ewing, Michael - In: Strategic knowledge management in multinational …, (pp. 342-355). 2008
Persistent link: https://www.econbiz.de/10003545760
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On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.; Caruana, Albert; Zinkhan, George M. - 2006
Persistent link: https://www.econbiz.de/10003410979