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Konsumentenverhalten
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Consumer behaviour
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202
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Gröppel-Klein, Andrea
18
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16
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13
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12
Bruhn, Manfred
12
Diehl, Sandra
12
Spiller, Achim
12
Loewenstein, George F.
11
Terlutter, Ralf
11
Bagozzi, Richard P.
10
Fournier, Susan
10
Frey, Bruno S.
10
Grunert, Klaus G.
10
Hill, Ronald Paul
10
Priddat, Birger P.
10
Enneking, Ulrich
9
Kenning, Peter
9
Scherhorn, Gerhard
9
Schröder, Hendrik
9
Tadajewski, Mark
9
Devinney, Timothy Michael
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kirchgeorg, Manfred
8
Schmitt, Bernd
8
Silberer, Günter
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Grabner-Kräuter, Sonja
7
Homburg, Christian
7
Keller, Kevin Lane
7
Langner, Tobias
7
Martínez-López, Francisco J.
7
Mohd Suki, Norazah
7
Ozanne, Julie L.
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7
Rudolph, Thomas
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Handbook of contemporary behavioral economics : foundations and developments
25
Product experience
20
The Cambridge handbook of psychology and economic behaviour
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Choice experiments in developing countries : implementation, challenges and policy implications
17
Cross-cultural and critical perspectives on brands
17
Handbook of brand relationships
17
Organizational behaviour in a global context
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Happiness, economics and politics : towards a multi-disciplinary approach
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Handbook of qualitative research methods in marketing
14
Leadership and organizational outcomes : meta-analysis of empirical studies
14
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Marktpsychologie
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Advances in economics and econometrics ; Vol. 1
12
Brand management ; Vol. 2
12
Business history around the world
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1
Psychological and behavioral examinations of online terrorism
Prentice, Sheryl
;
Taylor, Paul J.
- In:
Psychological and behavioral examinations in cyber security
,
(pp. 151-171)
.
2018
Persistent link: https://www.econbiz.de/10011809639
Saved in:
2
The
psychology
of irrationality : why people make foolish, self-defeating choices
Baumeister, Roy F.
-
2003
Persistent link: https://www.econbiz.de/10001887051
Saved in:
3
Invitation to consumer behavior analysis
Foxall, Gordon R.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 13-30)
.
2013
Persistent link: https://www.econbiz.de/10009740040
Saved in:
4
Rationality and utility : economics and evolutionary
psychology
Capra, C. Monica
;
Rubin, Paul H.
- In:
Evolutionary psychology in the business sciences
,
(pp. 319-338)
.
2011
Persistent link: https://www.econbiz.de/10009315015
Saved in:
5
Situational motivation : challenge the binary
Belasen, Alan T.
;
Fortunato, Michael V.
-
2013
Persistent link: https://www.econbiz.de/10009758433
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6
Psychology
and economics rather than
psychology
versus economics : cultural differences but no barriers!
Brandstätter, Hermann
;
Güth, Werner
;
Kliemt, Hartmut
- In:
Sozialpsychologie und Ökonomie : Beiträge des 25. …
,
(pp. 11-37)
.
2010
Persistent link: https://www.econbiz.de/10003986721
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7
From individual well-being to sustainable development : a path where psychologists and economists meet
Spillemaeckers, Sophie
;
Van Ootegem, Luc
;
Westerhof, …
- In:
Sustainable development : capabilities, needs, and …
,
(pp. 62-82)
.
2011
Persistent link: https://www.econbiz.de/10008728979
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8
Die psychologischen Grundlagen des Marktmodells (homo oeconomicus)
Frey, Bruno S.
;
Benz, Matthias
-
2007
Persistent link: https://www.econbiz.de/10003427028
Saved in:
9
How to do as well as you can : the
psychology
of economic behavior and behavioral ecology
Lea, Stephen
- In:
Handbook of contemporary behavioral economics : …
,
(pp. 277-296)
.
2006
Persistent link: https://www.econbiz.de/10003453671
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10
Der Homo oeconomicus: verfehltes Menschenbild oder leistungsfähiges Analyseinstrument?
Suchanek, Andreas
;
Kerscher, Klaus-Jürgen
- In:
Individuum und Organisation : neue Trends eines …
,
(pp. 251-275)
.
2007
Persistent link: https://www.econbiz.de/10003479131
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