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The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan; Bublitz, Melissa G.; Peracchio, Laura A. - In: Sensory marketing : research on the sensuality of products, (pp. 137-156). 2010
Persistent link: https://www.econbiz.de/10003933252
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Perhaps the store made you purchase it : toward an understanding of structural aspects of indoor shopping environments
Meyers-Levy, Joan; Zhu, Rui Juliet - In: Visual marketing : from attention to action ; …, (pp. 193-223). 2008
Persistent link: https://www.econbiz.de/10009260339
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On the science of branding : an introduction
Loken, Barbara; Ahluwalia, Rohini; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 3-8). 2010
Persistent link: https://www.econbiz.de/10003941293
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Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara; Joiner, Christopher; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 11-41). 2010
Persistent link: https://www.econbiz.de/10003941296
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When do bad things happen to good brands? : understanding internal and external sources of brand dilution
Loken, Barbara; John, Deborah Roedder - In: Brands and brand management : contemporary research …, (pp. 233-270). 2010
Persistent link: https://www.econbiz.de/10003941324
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A process-tracing study of brand extension evaluation
Boush, David M.; Loken, Barbara - 2010
Persistent link: https://www.econbiz.de/10003924407
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Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008
Persistent link: https://www.econbiz.de/10003716158