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Marketing models for electronic commerce
Bucklin, Randolph E. - In: Handbook of marketing decision models, (pp. 327-369). 2008
Persistent link: https://www.econbiz.de/10003755278
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The value of social dynamics in online product ratings forums
Moe, Wendy W.; Trusov, Michael - In: From Little's law to marketing science : essays in …, (pp. 317-348). 2016
Persistent link: https://www.econbiz.de/10011436080
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Commercial use of UPC scanner data : industry and academic perspectives
Bucklin, Randolph E.; Gupta, Sunil - 2007
Persistent link: https://www.econbiz.de/10003538894