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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Foreign direct investment, institutional environment, and the establishment of private economy in China
Yang, Hongyan
;
Ren, Ting
;
Sassone, Massimiliano
- In:
Developments in Chinese entrepreneurship : key issues …
,
(pp. 107-132)
.
2015
Persistent link: https://www.econbiz.de/10011296140
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12
Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang
;
Carmon, Ziv
;
Simonson, Itamar
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 171-192)
.
2020
Persistent link: https://www.econbiz.de/10012321158
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13
Development process, current status and future trends of Chinese grape and wine industry
Fang, Yulin
;
Yang, Hecai
;
Zhang, Xiaorong
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 269-281)
.
2017
Persistent link: https://www.econbiz.de/10011616117
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14
How to design logos to increase brand equity
Stamatogiannakis, Antonios
;
Luffarelli, Jonathan
;
Yang, …
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 121-132)
.
2016
Persistent link: https://www.econbiz.de/10011593193
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15
Practice of quantitative management based on self-benchmarking of employee's skill growth
Yang, Jinyi
;
Yang, Hong-xing
;
Zhang, Jing.
;
Song, Yingfan
; …
- In:
Proceedings of the 5th International Conference on …
,
(pp. 172-182)
.
2022
Persistent link: https://www.econbiz.de/10013348707
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