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Kellogg on marketing : the marketing faculty of the kellog school of management
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Compensatory consumption
Rucker, Derek D.
;
Galinsky, Adam D.
- In:
The Routledge companion to identity and consumption
,
(pp. 207-215)
.
2013
Persistent link: https://www.econbiz.de/10009700287
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2
Advertising strategy : consumer mindsets and message alignment
Rucker, Derek D.
- In:
Handbook of marketing strategy
,
(pp. 186-197)
.
2012
Persistent link: https://www.econbiz.de/10009530863
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3
Managing advertising : from strategic planning to creative review
Rucker, Derek D.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 227-245)
.
2023
Persistent link: https://www.econbiz.de/10014283177
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4
Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.
;
Petty, Richard E.
;
Priester, Joseph R.
- In:
The Sage handbook of advertising
,
(pp. 73-88)
.
2007
Persistent link: https://www.econbiz.de/10003570219
Saved in:
5
Implications for advertising effectiveness of divergence among measured advertising effects
Mazzocco, Philip J.
;
Rucker, Derek D.
;
Brock, Timothy C.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 297-317)
.
2005
Persistent link: https://www.econbiz.de/10003113349
Saved in:
6
The consumer INSIGHT framework : a hypothesis-driven approach to data analytics
Rucker, Derek D.
;
Labroo, Aparna A.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 367-385)
.
2023
Persistent link: https://www.econbiz.de/10014283189
Saved in:
7
From system justification to system condemnation : antecedents of attempts to change power hierarchies
Martorana, Paul V.
;
Galinsky, Adam D.
;
Rao, Hayagreeva
- In:
Status and groups
,
(pp. 283-313)
.
2005
Persistent link: https://www.econbiz.de/10003782874
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8
Power, culture and action : considerations in the expression and enactment of power in East Asian and Western societies
Zhong, Chen-Bo
;
Magee, John
;
Maddux, William W.
; …
- In:
National culture and groups
,
(pp. 53-73)
.
2006
Persistent link: https://www.econbiz.de/10003782892
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9
Stimulating creativity in groups through mental simulation
Wong, Elaine M.
;
Kray, Laura J.
;
Galinsky, Adam D.
; …
- In:
Creativity in groups
,
(pp. 111-134)
.
2009
Persistent link: https://www.econbiz.de/10003910177
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10
Power : a central force governing psychological, social, and organizational life
Galinsky, Adam D.
;
Rus, Diana
;
Lammers, Joris
- In:
Social psychology and organizations
,
(pp. 17-38)
.
2011
Persistent link: https://www.econbiz.de/10008666056
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