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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Handbook of consumer psychology
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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The Routledge companion to contemporary brand management
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The Routledge companion to identity and consumption
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30
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The evolution of brands : from signals of quality to storehouses of trust
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Transformative consumer research for personal and collective well-being
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International advertising and communication : current insights and empirical findings
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Cross-cultural and critical perspectives on brands
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Strong brands, strong relationships
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Cutting edge international research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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A master class in brand planning : the timeless works of Stephen King
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Measuring and managing brands
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Breaking new ground in theory and practice
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Handbook of brand relationships
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Marketing in the new global order : challenges and opportunities
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Product experience
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
19
Consumer-brand relationships : theory and practice
19
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
19
Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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Market orientation : transforming food and agribusiness around the customer
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1
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
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2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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3
The impact of
brand
name placement in song lyrics on
brand
attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
Saved in:
4
Measuring and managing
brand
love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
5
Salvatore Ferragamo :
brand
heritage as main vector of
brand
extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
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6
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
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7
Harmont & Blaine : a successful dachshund to build the values and
brand
identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
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8
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
9
How branded entertainment shapes consumers'
brand
attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
10
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
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