Harmont & Blaine : a successful dachshund to build the values and brand identity
Year of publication: |
[2017]
|
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Authors: | Coluricio, Maria ; Melia, Monia ; Colurcio, Maria |
Published in: |
Fashion branding and communication : core strategies of European luxury brands. - New York, NY : Palgrave Macmillan, ISBN 978-1-137-52342-6. - 2017, p. 41-72
|
Subject: | Brand promise | Brand personality | Brand communication | Made in Italy | Retailing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin |
Extent: | Illustrationen |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | English |
Notes: | Literaturangaben |
Other identifiers: | 10.1057/978-1-137-52343-3_2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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