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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The Routledge companion to contemporary brand management
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Sustainable hospitality and tourism as motors for development : case studies from developing regions of the world
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Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
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Geographie der Freizeit und des Tourismus : Bilanz und Ausblick
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International handbook on the economics of tourism
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Tourismus - Herausforderung - Zukunft
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Innovative Markenführung und -implementierung
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Tourism and leisure : current issues and perspectives of development : a Festschrift in honor of Prof. Dr. Peter Keller
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Applications and modifications
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Cultural tourism and sustainable local development
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Modern analysis of customer surveys : with applications using R
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The Cornell School of hotel administration handbook of applied hospitality strategy
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Brand management in emerging markets : theories and practice
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Event tourism in Asian countries : challenges and prospects
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Food and wine events in Europe : a stakeholder approach
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Hospitality & Tourism : managerial perspectives & practices
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Tourism and hospitality development between China and EU : [hospitality development under globalization ; The Third International Conference on Tourism and Hospitality between China - Spain (ICTCHS) 2012 ; held on November 29 - December 1 in 2012 in Zhuhai, China]
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Brands and branding
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Employer Branding : Arbeitgeber positionieren und präsentieren
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Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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The definitive book of branding
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Tourism in Southeast Asia : challenges and new directions
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Best practice der Markenführung
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Brands : interdisciplinary perspectives
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Handbook of hospitality human resources management
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Handbook on brand and experience management
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1
Technology application in tourism and augmented reality : insights from Italy
Privitera, Donatella
-
2021
Persistent link: https://www.econbiz.de/10013188291
Saved in:
2
Quality-of-life research in tourism and hospitality : implications and future research
Uysal, Muzaffer
;
Sirgy, M. Joseph
;
Kruger, Stefan
- In:
Managing quality of life in tourism and hospitality
,
(pp. 152-162)
.
2018
Persistent link: https://www.econbiz.de/10011952298
Saved in:
3
Consumer behavior in hospitality and tourism
Dixit, Saurabh Kumar
;
Lee, Kuan-Huei
;
Poh Theng Loo
- In:
Consumer behaviour in hospitality and tourism
,
(pp. 1-9)
.
2022
Persistent link: https://www.econbiz.de/10012631357
Saved in:
4
Importance of measuring tourist satisfaction with a destination : empirical study of destination Novigrad
Brščič, Kristina
;
Šugar, Tina
;
Ružić, Drago
-
2020
Persistent link: https://www.econbiz.de/10012601621
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5
Well-being of locals, tourist experiences and destination competitiveness
Björk, Peter
;
Sthapit, Erose
- In:
Co-creation and well-being in tourism
,
(pp. 149-162)
.
2017
Persistent link: https://www.econbiz.de/10012208388
Saved in:
6
Model of increasing tourists revisit intention : utilizing the environment as an ecotourism area
Dagustani, Dani
;
Kurniawan, Gatot Iwan
;
Vidyastuti, …
-
2022
Persistent link: https://www.econbiz.de/10013197653
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7
A multicriteria analysis approach to tourists' satisfaction with local food consumption
Tiganis, Antonios
;
Kartsonakis, Stratos
;
Tsakiridou, …
- In:
Operational Research Methods in Business, Finance and …
,
(pp. 99-120)
.
2023
Persistent link: https://www.econbiz.de/10014319843
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8
Increasing customer satisfaction in mobile applications in the digitalized world in terms of usability : model application
Gezmen, Başak
;
Eken, İhsan
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 219-229)
.
2021
Persistent link: https://www.econbiz.de/10012509022
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9
The influence of mobile devices on the travel behavior of Millennials (Gen Y)
Trihas, Nikolaos
;
Soumala, Maria
;
Kourgiantakis, Markos
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 84-103)
.
2023
Persistent link: https://www.econbiz.de/10014295094
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10
The impact of COVID-19 on Indian hospitality industry
Semwal, Manoj
;
Ghai, Abhishek
- In:
Redefining business strategies for the service industry …
,
(pp. 94-101)
.
2020
Persistent link: https://www.econbiz.de/10012593058
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