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Does marketing need reform? : fresh perspectives on the future
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The multivariate revolution in marketing research
Sheth, Jagdish N.
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2009
Persistent link: https://www.econbiz.de/10003794433
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Marketing's final frontier : the automation of consumption
Sheth, Jagdish N.
;
Sisodia, Rajendra
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 180-190)
.
2006
Persistent link: https://www.econbiz.de/10003430307
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3
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
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4
E-services - a framework for growth
Sheth, Jagdish N.
;
Sharma, Arun
- In:
E-Services : opportunities and threats
,
(pp. 7-12)
.
2007
Persistent link: https://www.econbiz.de/10003490237
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5
Evolution of the sales force in a global economy
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 77-85)
.
2007
Persistent link: https://www.econbiz.de/10003439208
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6
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
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7
How to reform marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 324-333)
.
2006
Persistent link: https://www.econbiz.de/10003430362
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8
Relationship management
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Handbook of global supply chain management
,
(pp. 361-371)
.
2007
Persistent link: https://www.econbiz.de/10003393961
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9
Globalization of Indian multinationals : what lies ahead?
Sheth, Jagdish N.
;
Singh, Rahul
- In:
Handbook of emerging market multinational corporations
,
(pp. 137-153)
.
2015
Persistent link: https://www.econbiz.de/10010491505
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10
Future directions of cross-cultural marketing research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
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