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International advertising and communication : current insights and empirical findings
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Corporate brand and corporate reputation
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Handbook of brand relationships
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Handbook on brand and experience management
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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The Oxford handbook of luxury business
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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1
Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Celebrity, convergence and transformation
,
(pp. 233-259)
.
2018
Persistent link: https://www.econbiz.de/10011737159
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Celebrity endorsement : developing a brand image in housing ads
Yöreş, Füsun Çizmeci
- In:
Advancing insights on brand management
,
(pp. 175-192)
.
2017
Persistent link: https://www.econbiz.de/10011855097
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3
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
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4
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
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Erfolgreiche Etablierung und Entwicklung der Marke ,Johannes B. Kerner'
Kerner, Johannes B.
;
Hülsmann, Michael
;
Grapp, Jörn
; …
- In:
Strategisches Management für Film- und …
,
(pp. 339-352)
.
2009
Persistent link: https://www.econbiz.de/10003812414
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6
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
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7
Analysis of the approach to online advertising of leading sportswear brands
Jiménez Sánchez, Álvaro
;
Vayas Ruiz, Eliza Carolina
; …
- In:
Management and inter/intra organizational relationships …
,
(pp. 241-262)
.
2020
Persistent link: https://www.econbiz.de/10012178007
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8
Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
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9
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
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10
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
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