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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Product experience
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Handbook of brand relationships
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Cross-cultural and critical perspectives on brands
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Sensory marketing : research on the sensuality of products
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Brand management ; Vol. 3
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Experiencing and managing emotions in the workplace : [contributions to the 2010 International Conference on Emotion and Organizational Life held in Montreal, Canada]/ ed. by Neal M. Ashkanasy ...
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Measuring and managing brands
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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The Oxford handbook of luxury business
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Brand management ; Vol. 2
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Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
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Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Luxury marketing : a challenge for theory and practice
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1
Consumer animosity and affective country image
Campo, Sara
;
Alvarez, Maria D.
- In:
Co-creation and well-being in tourism
,
(pp. 119-131)
.
2017
Persistent link: https://www.econbiz.de/10012208384
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2
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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3
Die Bedeutung von Preis und Herkunft für die Präferenzbildung bei Weinkonsumenten : Ermittlung von Präferenzheterogenität mittels einer Latent-Class-Analyse
Zapilko, Marina Annette
;
Profeta, Adriano
;
Enneking, Ulrich
- In:
Agrar- und Ernährungswirtschaft im Umbruch : 47. …
,
(pp. 65-75)
.
2008
Persistent link: https://www.econbiz.de/10003771095
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4
Das Nachfrageverhalten bei regionalen Spezialitäten : das Beispiel Apfelwein in Hessen
Will, Sabine
;
Schulz, Wiebke
- In:
Agrar- und Ernährungswirtschaft im Umbruch : 47. …
,
(pp. 77-87)
.
2008
Persistent link: https://www.econbiz.de/10003771096
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5
Determinants of consumer preferences for regional food products
Henseleit, Meike
;
Will, Sabine
;
Teuber, Ramona
- In:
International marketing and trade of quality food products
,
(pp. 263-278)
.
2009
Persistent link: https://www.econbiz.de/10003835845
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6
The influence of label on wine consumption : its effects on young consumers' perception of authenticity and purchasing behaviour
Lunardo, Renaud
- In:
International marketing and trade of quality food products
,
(pp. 279-295)
.
2009
Persistent link: https://www.econbiz.de/10003835848
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7
Region of origin's impact on WTP for specialty food : a valuation experiment
Stefani, Gianluca
;
Romano, Donato
;
Cavicchi, Alessio
- In:
Food, agriculture and the environment : economic issues
,
(pp. 275-290)
.
2005
Persistent link: https://www.econbiz.de/10003807945
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8
Communities of consumption and Made in Italy
Di Maria, Eleonora
;
Finotto, Vladi
- In:
Online communities and open innovation : governance and …
,
(pp. 65-83)
.
2011
Persistent link: https://www.econbiz.de/10008860123
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9
Verbraucherverhalten bei Getränken : Fallbeispiele und regionale Strategien
Enneking, Ulrich
- In:
Genuss-Standort Deutschland : Zukunftsstrategien für …
,
(pp. 135-155)
.
2006
Persistent link: https://www.econbiz.de/10003388399
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10
An investigation of country-of-origin effect using correspondence analysis : a cross-national context
Hsieh, Ming Huei
-
2007
Persistent link: https://www.econbiz.de/10003541358
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