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AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
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Various Models to Evaluate Quality in the Service Industry
Sankar, Jeganathan Gomathi
;
Valan, Peter
;
Siranjeevi, M. S.
- In:
Digital transformation and innovative services for …
,
(pp. 181-194)
.
2020
Persistent link: https://www.econbiz.de/10012237883
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A comprehensive examination of mobile augmented reality in tourism (MART) Adoption : using the UTAUT2 framework
Sankar, Jeganathan Gomathi
;
David, Arokiaraj
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 241-262)
.
2024
Persistent link: https://www.econbiz.de/10014519905
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