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Handbook of consumer psychology
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Handbook of social media management : value chain and business models in changing media markets
39
Europe in the time of Covid-19
37
Web 2.0 : neue Perspektiven für Marketing und Medien
35
The Routledge companion to identity and consumption
32
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
28
Social media and crisis communication
28
The Routledge companion to consumer behavior
28
COVID-19 in developing economies
27
Handbook of strategic e-business management
27
Transformative consumer research for personal and collective well-being
27
Lehren aus Corona : Impulse aus der Wirtschafts- und Unternehmensethik
25
Business impacts of COVID-19 : international business, crisis management, and the global economy
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
24
Mitigating the COVID economic crisis : act fast and do whatever it takes
24
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Leitfaden Online-Marketing ; [Bd. 1]
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Monetary policy and central banking in the Covid era
23
The Routledge companion to digital consumption
23
Digital transformation in journalism and news media : media management, media convergence and globalization
22
Covid-19 and business law
21
Handbook of research on integrating social media into strategic marketing
21
Electronic Services
20
Product experience
20
Redefining business strategies for the service industry : embracing the new normal era
20
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Analyzing the strategic role of social networking in firm growth and productivity
19
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
19
Global perspectives on change management and leadership in the post-COVID-19 era
19
The SAGE handbook of social media marketing
19
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
18
The evolution of brands : from signals of quality to storehouses of trust
18
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
17
Handbook of brand relationships
17
Organizations and social networking : utilizing social media to engage consumers
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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61
The virtual value web: outsourcing strategy of Internet ventures
Chung, Seungwha (Andy)
- In:
Cooperative strategies and alliances
,
(pp. 877-902)
.
2002
Persistent link: https://www.econbiz.de/10001751319
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62
Geschäftsmodell virtuelle Community: eine Analyse bestehender Communities
Leimeister, Jan Marco
;
Bantleon, Andrea
;
Krcmar, Helmut
- In:
Virtuelle Organisation und neue Medien 2002
,
(pp. 1-39)
.
2002
Persistent link: https://www.econbiz.de/10001718134
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63
Customer Collaboration : Online-Gemeinschaften als neue Form der Interaktion
Hummel, Johannes
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 454-479)
.
2002
Persistent link: https://www.econbiz.de/10001682827
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64
Unterstützung von Push-Konzepten im E-Commerce durch Virtual Communities
Weiser, Bernd
;
Robra-Bissantz, Susanne
;
Schoberth, Thomas
; …
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2003
Persistent link: https://www.econbiz.de/10001793762
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65
Web 2.0 business model as decentralized value creation systems
Briggs, Christian
- In:
Web 2.0 : the business model
,
(pp. 37-52)
.
2009
Persistent link: https://www.econbiz.de/10003813275
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66
Helping e-commerce consumers make good purchase decisions: a user reviews-based approach
Zhang, Richong
;
Tran, Thomas
- In:
E-technologies: innovation in an open world : 4th …
,
(pp. 1-11)
.
2009
Persistent link: https://www.econbiz.de/10003844927
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67
Online reputation systems in Web 2.0 era
Zheng, Weijun
;
Jin, Leigh
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 296-306)
.
2009
Persistent link: https://www.econbiz.de/10003881318
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68
A new B2B architecture using ontology and web services technology
Aklouf, Youcef
- In:
Handbook on business information systems
,
(pp. 889-909)
.
2010
Persistent link: https://www.econbiz.de/10003982420
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69
Web 1.0, Web 2.0 and Web 3.0 : revealing new vistas for e-business founders
Kollmann, Tobias
;
Lomberg, Carina
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 272-284)
.
2010
Persistent link: https://www.econbiz.de/10003957238
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70
OpenSocial : structured partnerships in the context of social networking platforms
Häsel, Matthias
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003957242
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