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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 67-76). 2007
Persistent link: https://www.econbiz.de/10003544586
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 121-133). 1999
Persistent link: https://www.econbiz.de/10001444673
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Testing moderating effects in PLS path models : an illustration of available procedures
Henseler, Jörg; Fassott, Georg - In: Handbook of partial least squares : concepts, methods …, (pp. 713-735). 2010
Persistent link: https://www.econbiz.de/10003944689
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Using partial least squares path modeling in advertising research : basic concepts and recent issues
Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: Handbook of research on international advertising, (pp. 252-276). 2012
Persistent link: https://www.econbiz.de/10009513920
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Customer Equity von KMUs
Bliemel, Friedhelm W.; Henseler, Jörg - In: Unternehmensbewertung und Basel II in kleinen und …, (pp. 235-252). 2003
Persistent link: https://www.econbiz.de/10001759671