Digitalization is the core driving force of the fourth industrial revolution. This new era will result in paradigm shift in production and in marketing of products and services. The smarter production can make value creation easier with reducing the cost of manufacturing and with producing...

Strategic networking represents firm's strategic posture to develop long-term and sustainable business relationships with the aim of focusing on core business activities and gaining additional benefits from profound coopetitional relations with various market players. The purpose of this paper...

Ethics has become professional imperative in public relations field, whereby unethical action is not any more considered as integral characteristic of public relations (PR) professionals, especially among scholars and practitioners. However, the question what if public relations professionals...

In this paper, we investigate how corporate social responsibility (hereafter CSR) practices of domestic Croatian mid and large size firms differentiate them on foreign markets. Still, in order for export organizations to realize benefits offered by CSR, export organizations need to identify...

Sticky costs materialize when costs increase more with rising an activity than they decrease with falling of the very same amount of the activity. Over time a silent diffusion of sticky costs can be observed in the HoReCa (HOtel/REstaurant/CAtering) industry. In sticky costs literature the cost...

The paper presents educational and teaching change by discussing the results of our study of management education in the health care sector in order to foster innovation for the purpose of better learning, teaching and curriculum development. Personal reflection and content analysis were used as...

Implementation of the concept of Corporate Social Responsibility (CSR) has become important for all stakeholders and an important part of company’s businesses and reporting. Little research attention is given to the research about CSR from employees' perspective and to the influence of CSR to...

Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation....