//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
ROI of AI : Effectiveness and...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Measurement
1,911
Messung
1,905
Advertising effects
612
Werbewirkung
612
Theory
529
Theorie
528
Armut
224
Poverty
224
Deutschland
221
Germany
221
Welt
190
World
190
USA
189
United States
189
Return on investment
179
Return on Investment
178
Consumer behaviour
169
Konsumentenverhalten
169
Advertising
145
Werbung
145
Internet marketing
121
Online-Marketing
121
Einkommensverteilung
112
Income distribution
112
Estimation
107
Schätzung
107
Productivity
97
Produktivität
97
Brand management
87
Markenführung
87
Risk
82
Risiko
81
Social indicator
77
Sozialer Indikator
77
Armutsbekämpfung
75
Beziehungsmarketing
75
Poverty reduction
75
Relationship marketing
75
Lebensqualität
73
Quality of life
73
more ...
less ...
Online availability
All
Undetermined
254
Free
21
Type of publication
All
Article
2,665
Type of publication (narrower categories)
All
Book section
Article in journal
14,244
Aufsatz in Zeitschrift
14,244
Working Paper
5,501
Graue Literatur
5,301
Non-commercial literature
5,301
Arbeitspapier
4,737
Aufsatz im Buch
2,665
Hochschulschrift
991
Thesis
721
Collection of articles of several authors
401
Sammelwerk
401
Aufsatzsammlung
205
Dissertation u.a. Prüfungsschriften
173
Article
161
Case study
161
Fallstudie
161
Konferenzschrift
157
Amtsdruckschrift
156
Government document
156
Conference paper
146
Konferenzbeitrag
146
Bibliografie enthalten
118
Bibliography included
118
Collection of articles written by one author
90
Sammlung
90
Conference proceedings
82
Systematic review
79
Übersichtsarbeit
79
Lehrbuch
55
Ratgeber
44
Reprint
44
Textbook
43
Guidebook
41
Handbook
38
Handbuch
38
Statistik
38
Research Report
36
Bibliografie
26
Amtliche Publikation
25
more ...
less ...
Language
All
English
2,046
German
590
French
23
Italian
5
Czech
1
Portuguese
1
Russian
1
Spanish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
22
Silber, Jacques
14
Diehl, Sandra
12
Gierl, Heribert
11
Pelsmacker, Patrick de
11
Terlutter, Ralf
11
Alkire, Sabina
8
King, Stephen
8
Bauer, Hans H.
7
Bruhn, Manfred
7
Diewert, Walter E.
7
Gault, Fred
7
Indrawati
7
Silberer, Günter
7
Töpfer, Armin
7
Weinberg, Peter
7
Doménech, Rafael
6
Foster, James E.
6
Gröppel-Klein, Andrea
6
Haltiwanger, John C.
6
Malthouse, Edward C.
6
Mueller, Barbara
6
Pepels, Werner
6
Ravallion, Martin
6
Ahlert, Dieter
5
Atkinson, Giles
5
Duclos, Jean-Yves
5
Schreyer, Paul
5
Sickles, Robin C.
5
Woratschek, Herbert
5
Alonso Villar, Olga
4
Benkenstein, Martin
4
Boscá, José E.
4
Calder, Bobby J.
4
Cauberghe, Verolien
4
Cowell, Frank A.
4
Dens, Nathalie
4
Deutsch, Joseph
4
Erpenbeck, John
4
Ferri, Javier
4
more ...
less ...
Institution
All
Europäische Kommission
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen / Economic Policy Committee
1
South African Reserve Bank
1
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International advertising and communication : current insights and empirical findings
20
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
19
Counting the poor : new thinking about European poverty measures and lessons for the United States
18
Cutting edge international research
16
Debates on the measurement of global poverty
16
Poverty dynamics : interdisciplinary perspectives
15
Breaking new ground in theory and practice
14
Quantitative approaches to multidimensional poverty measurement
14
ROI in action casebook
14
The Oxford handbook of well-being and public policy
14
Social class in Europe : an introduction to the European socio-economic classification
13
Handbook of innovation indicators and measurement
11
Hybrid economic-environmental accounts
11
Measuring up : improving health system performance in OECD countries
11
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
11
The ROI of pricing : measuring the impact and making the business case
11
Bridging the gap between advertising academia and practice
10
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
10
Measuring poverty and wellbeing in developing countries
10
Money, measurement and computation
10
The age of economic measurement : [Workshop at Duke University on 28-30 April 2000]
10
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
10
Advertising, promotion, and new media
9
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
9
Monetary policy and the measurement of inflation : prices, wages and expectations
9
Poor poverty : the impoverishment of analysis, measurement and politics
9
Poverty and social exclusion : new methods of analysis
9
A master class in brand planning : the timeless works of Stephen King
8
Advertising in new formats and media : current research and implications for marketers
8
Leitfaden Online-Marketing ; [Bd. 1]
8
Selling modernity : advertising in twentieth-century Germany
8
The Oxford handbook of the economics of peace and conflict
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
7
Measures of underlying inflation and their role in the conduct of monetary policy : proceedings of the workshop of central bank model builders ; held at the BIS on 18 - 19 February 1999
7
New developments in productivity analysis
7
The many dimensions of poverty
7
Aspects of quality of life
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
more ...
less ...
Source
All
ECONIS (ZBW)
2,665
Showing
1
-
10
of
2,665
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza
;
Weinlich, Petr
- In:
Leveraging computer-mediated marketing environments
,
(pp. 286-310)
.
2019
Persistent link: https://www.econbiz.de/10011971361
Saved in:
2
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
Saved in:
3
Modellierung und
Messung
des Return on Investments von Marketing-Maßnahmen
Wübbenhorst, Klaus L.
;
Bosch, Volker
- In:
Essener Beiträge zur empirischen Wirtschaftsforschung …
,
(pp. 293-306)
.
2012
Persistent link: https://www.econbiz.de/10009513724
Saved in:
4
From corporate social responsibility to social entrepreneurship : a new methodology
Asensio, Eva
;
Perán, Jesús
;
Rodríguez, Yolanda
- In:
Handbook of research on social entrepreneurship and …
,
(pp. 78-92)
.
2016
Persistent link: https://www.econbiz.de/10011495177
Saved in:
5
Measuring the return on investment of technology
Kanter, Beth
- In:
Managing technology to meet your mission : a strategic …
,
(pp. 53-77)
.
2009
Persistent link: https://www.econbiz.de/10003916760
Saved in:
6
Measuring ROI in a sexual harassment prevention program : Southeast Healthcare
Phillips, Jack J.
;
Phillips, Patricia Pulliam
- In:
Measuring ROI in employee relations and compliance : …
,
(pp. 149-165)
.
2014
Persistent link: https://www.econbiz.de/10010415749
Saved in:
7
Measuring ROI in an online English-as-a-second-language program : a pharmaceutical company
Nathan, Edward P.
- In:
Measuring ROI in employee relations and compliance : …
,
(pp. 131-147)
.
2014
Persistent link: https://www.econbiz.de/10010415751
Saved in:
8
Measuring ROI in diversity and inclusion : Telcomm
Schmidt, Lynn
- In:
Measuring ROI in employee relations and compliance : …
,
(pp. 109-130)
.
2014
Persistent link: https://www.econbiz.de/10010415755
Saved in:
9
Measuring ROI in an inclusive, self-coaching approach to promote work engagement : PolyWrighton
Kmiec, John
;
Dugas, Sandra
;
Gaudet, Cyndi
;
Annulis, Heather
- In:
Measuring ROI in employee relations and compliance : …
,
(pp. 85-108)
.
2014
Persistent link: https://www.econbiz.de/10010415762
Saved in:
10
Measuring ROI in a diversity management program : Prudential Financial
Hubbard, Edward E.
;
Egea, Emilio
;
Conic, Ignace
- In:
Measuring ROI in employee relations and compliance : …
,
(pp. 63-84)
.
2014
Persistent link: https://www.econbiz.de/10010415769
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->