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Stories: how they are used and produced in market(ing) research
Hopkinson, Gillian C.; Hogg, Margaret K. - In: Handbook of qualitative research methods in marketing, (pp. 156-174). 2006
Persistent link: https://www.econbiz.de/10003445816
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Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.; Penz, Elfriede - In: Brick & mortar shopping in the 21st century, (pp. 53-83). 2008
Persistent link: https://www.econbiz.de/10003618167
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Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline; Hogg, Margaret K.; Bradshaw, Alan - In: The SAGE handbook of marketing theory, (pp. 332-352). 2010
Persistent link: https://www.econbiz.de/10003923156
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Consumer decision-making in online and offline environments
Penz, Elfriede; Hogg, Margaret K. - In: The Routledge companion to digital consumption, (pp. 235-248). 2013
Persistent link: https://www.econbiz.de/10009690731
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Exploring cultural differences in the extended self
Wong, Phoebe W. S.; Hogg, Margaret K. - In: The Routledge companion to identity and consumption, (pp. 99-108). 2013
Persistent link: https://www.econbiz.de/10009699473
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina; Hogg, Margaret K. - In: Multicultural perspectives in customer behaviour, (pp. 99-118). 2014
Persistent link: https://www.econbiz.de/10010399247
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The interplay of the desired and undesired selves in everyday consumption
Liu, Chihling; Hogg, Margaret K. - In: The Routledge companion to consumer behavior, (pp. 133-146). 2020
Persistent link: https://www.econbiz.de/10012316140