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ECONIS (ZBW)
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Stories: how they are used and produced in market(ing) research
Hopkinson, Gillian C.
;
Hogg, Margaret K.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 156-174)
.
2006
Persistent link: https://www.econbiz.de/10003445816
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2
Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.
;
Penz, Elfriede
- In:
Brick & mortar shopping in the 21st century
,
(pp. 53-83)
.
2008
Persistent link: https://www.econbiz.de/10003618167
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3
Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline
;
Hogg, Margaret K.
;
Bradshaw, Alan
- In:
The SAGE handbook of marketing theory
,
(pp. 332-352)
.
2010
Persistent link: https://www.econbiz.de/10003923156
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4
Consumer decision-making in online and offline environments
Penz, Elfriede
;
Hogg, Margaret K.
- In:
The Routledge companion to digital consumption
,
(pp. 235-248)
.
2013
Persistent link: https://www.econbiz.de/10009690731
Saved in:
5
Exploring cultural differences in the extended self
Wong, Phoebe W. S.
;
Hogg, Margaret K.
- In:
The Routledge companion to identity and consumption
,
(pp. 99-108)
.
2013
Persistent link: https://www.econbiz.de/10009699473
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6
The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina
;
Hogg, Margaret K.
- In:
Multicultural perspectives in customer behaviour
,
(pp. 99-118)
.
2014
Persistent link: https://www.econbiz.de/10010399247
Saved in:
7
The interplay of the desired and undesired selves in everyday consumption
Liu, Chihling
;
Hogg, Margaret K.
- In:
The Routledge companion to consumer behavior
,
(pp. 133-146)
.
2020
Persistent link: https://www.econbiz.de/10012316140
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