Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
International brand management...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
22,275
United States
22,265
China
9,383
Strategisches Management
5,425
Strategic management
5,424
Theorie
4,145
Theory
4,145
Markenführung
2,376
Brand management
2,373
Deutschland
2,205
Germany
2,203
Multinationales Unternehmen
1,676
Transnational corporation
1,676
International economic relations
1,536
Internationale Wirtschaftsbeziehungen
1,536
Globalisierung
1,421
Globalization
1,421
Economic growth
1,401
Wirtschaftswachstum
1,401
EU countries
1,385
EU-Staaten
1,385
Auslandsinvestition
1,365
Foreign investment
1,365
Japan
1,288
Welt
1,119
World
1,119
Comparison
1,012
Vergleich
1,011
Innovation
996
KMU
996
SME
996
International market entry
981
Internationaler Markteintritt
981
Großbritannien
921
United Kingdom
920
International marketing
779
Internationales Marketing
779
Estimation
767
Schätzung
767
Consumer behaviour
738
more ...
less ...
Online availability
All
Undetermined
3,377
Free
290
Type of publication
All
Article
40,807
Type of publication (narrower categories)
All
Book section
Article in journal
208,257
Aufsatz in Zeitschrift
208,257
Graue Literatur
76,918
Non-commercial literature
76,918
Working Paper
63,192
Arbeitspapier
57,246
Aufsatz im Buch
40,807
Collection of articles of several authors
14,218
Sammelwerk
14,218
Hochschulschrift
13,849
Thesis
10,668
Amtsdruckschrift
9,605
Government document
9,605
Aufsatzsammlung
6,798
Konferenzschrift
5,268
Case study
4,648
Fallstudie
4,648
Lehrbuch
4,614
Textbook
4,346
Bibliografie enthalten
3,409
Bibliography included
3,409
Conference proceedings
3,038
Statistik
2,391
Dissertation u.a. Prüfungsschriften
2,327
Statistics
2,026
Collection of articles written by one author
1,890
Sammlung
1,890
Bibliographie
1,825
Glossar enthalten
1,742
Glossary included
1,742
No longer published / No longer aquired
1,627
Conference paper
1,503
Konferenzbeitrag
1,503
Reprint
1,320
Bibliografie
1,163
Ratgeber
1,063
Article
1,021
Guidebook
958
Mehrbändiges Werk
829
more ...
less ...
Language
All
English
35,194
German
5,213
French
298
Spanish
44
Italian
39
Russian
15
Dutch
10
Hungarian
2
Polish
2
Portuguese
2
more ...
less ...
Author
All
Esch, Franz-Rudolf
54
Buckley, Peter J.
50
Lin, Justin Yifu
43
Poterba, James M.
43
Wise, David A.
43
Freeman, Richard B.
41
Li, Shi
39
Schmid, Stefan
38
Cutler, David M.
36
Hurd, Michael D.
34
Burmann, Christoph
33
Huang, Yiping
33
Wan, Guanghua
33
Cai, Fang
32
Woo, Wing Thye
32
Eichengreen, Barry
31
Song, Ligang
27
Auerbach, Alan J.
26
Jorgenson, Dale Weldeau
26
Baumgarth, Carsten
25
Feldstein, Martin S.
25
Shoven, John B.
25
Venti, Steven F.
25
Warner, Malcolm
25
Morrison, Wayne M.
24
Skinner, Jonathan
24
Audretsch, David B.
23
Fabozzi, Frank J.
23
Gravelle, Jane G.
23
Meffert, Heribert
23
Reuvid, Jonathan
23
Bruhn, Manfred
22
Kotlikoff, Laurence J.
22
Krug, Barbara
22
McKinnon, Ronald I.
22
Sicular, Terry
22
Verbeke, Alain
22
Huang, Jikun
21
Hubbard, R. Glenn
21
Labonte, Marc
21
more ...
less ...
Institution
All
USA / Government Accountability Office
7
Center for China and Globalization
4
USA / Congress / Budget Office
4
Zhongguo-Renmin-Yinhang <Peking>
3
International Centre for Trade and Sustainable Development
2
Weltwirtschaftsforum
2
Zhong guo gong chan dang
2
American Petroleum Institute
1
Atlantic Council of the United States / Committee on China Policy
1
Bank für Internationalen Zahlungsausgleich / Study Group on Fixed Income Markets
1
China Center for Economic Studies / Research Committe
1
China Center for Special Economic Zone Research
1
China Institute for Reform and Development
1
Economist Group
1
Katholische Universität Eichstätt / Studentisches Seminar im Internationalen Management
1
Keystone Center <Dillon, Colo.>
1
Laboratorio di Politica Industriale <Bologna>
1
League of Women Voters of the United States / Education Fund
1
New York State Bar Association / Committee on Criminal and Civil Tax Penalties
1
Punjab <Indien> / Enquiry Committee of Legislators, Appointed by Government to Probe into the Setting up of Sizeable Agricultural Farms on Evacuee Lands by Officers, their Relatives and Other Influential Public Men
1
Strategic Planning Associates <Atlanta, Ga.>
1
TEDA Investment Holding Co., Ltd.
1
Technische Universität Braunschweig
1
USA / Competitiveness Policy Council
1
USA / Department of State / Office of Inspector General
1
USA / Environmental Protection Agency
1
USA / Office of the U.S. Trade Representative
1
USA / President's Commission on the Accident at Three Mile Island
1
Weltbank
1
Workshop Regionales Risikokapital und Existenzgründung <1997, Braunschweig>
1
more ...
less ...
Published in...
All
Advances in applied economics, business and development
59
LISS 2012 ; Vol. 2
47
The Jossey-Bass handbook of nonprofit leadership and management
46
Leadership in nonprofit organizations ; Vol. 1
41
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
41
The Cornell School of hotel administration handbook of applied hospitality strategy
41
Einkaufen und Investieren in China
40
A - N
37
The definitive handbook of business continuity management
37
Handbook of financial markets : securities, options and futures
36
LISS 2012 ; Vol. 1
35
Proceedings of the 5th International Conference on Economic Management and Green Development
33
Leadership in nonprofit organizations ; Vol. 2
32
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
32
The compensation handbook : a state-of-the-art guide to compensation strategy and design
32
Views on US economic and business history : molding the mixed enterprise economy
32
Business insights: China : practical advice on operational strategy and risk management
30
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
30
Proceedings of the Third International Symposium on Regional Management Science and Engineering
30
The Routledge companion to contemporary brand management
30
Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session ; Pt. 4
29
Applied economics, business and development
28
H. Igor Ansoff ; Vol. 2
28
Deutsch-chinesische Innovationspartnerschaft: Rahmenbedingungen, Chancen und Herausforderungen : die Policy Briefs der deutschen DCPI Expertengruppe 2017-2019
27
Handbook of Chinese organizational behavior : integrating theory, research and practice
27
O - Z
27
China and the Asian Pacific economy : second part of proceedings of the International Conference on China and the Asia Pacific Economy ; held 14 - 16 July 1996 at The University of Queensland, Brisbane
26
China's economic growth and transition : macroeconomic, regional, environmental and other dimensions ; first part of proceedings of the International Conference on China and the Asia Pacific Economy ; held 14 - 16 July 1996 at The University of Queensland, Brisbane
26
The four modernizations
26
Advanced strategic management : a multi-perspective approach
25
Business insights: China : practical advice on entry strategy and engagement
25
History of marketing thought ; Volume 1
25
Modeling risk management in sustainable construction
25
China : new engine of world growth
24
Economic openess in modernizing China
24
Globalisation and labour mobility in India and China : ABERU 2005 conference proceedings ; 29 - 30 September 2005
24
Handbook on the international political economy of China
24
Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
24
Perspectives on energy : issues, ideas, and environmental dilemmas
24
more ...
less ...
Source
All
ECONIS (ZBW)
40,807
Showing
1
-
10
of
40,807
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Globalization frustrated : the case of white goods
Baden-Fuller, Charles
;
Stopford, John M.
-
2007
Persistent link: https://www.econbiz.de/10003555022
Saved in:
2
Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter
;
Evanschitzky, Heiner
;
Woisetschläger, David
- In:
Internationalisierung von Dienstleistungen : Forum …
,
(pp. 229-252)
.
2005
Persistent link: https://www.econbiz.de/10002742359
Saved in:
3
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
4
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
5
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
6
Marketingkonzept für die Cofbar GmbH
Thurm, Manuela
- In:
Fallstudien zur Unternehmensführung
,
(pp. 140-156)
.
2012
Persistent link: https://www.econbiz.de/10009508721
Saved in:
7
Haier : Qualität mit dem Hammer
Hoffbauer, Andreas
- In:
Die Herausforderer : 25 neue Weltkonzerne, mit denen …
,
(pp. 151-158)
.
2007
Persistent link: https://www.econbiz.de/10003531348
Saved in:
8
Which factors affect the internationalization of
Chinese
firms?
Vissak, Tiia
;
Zhang, Xiaotian
- In:
Impacts of emerging economies and firms on …
,
(pp. 48-75)
.
2012
Persistent link: https://www.econbiz.de/10009681632
Saved in:
9
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
10
Hide 'n' seek : driving disruption in skincare
McGregor, Lyn
;
Potocki, James
- In:
Market research best practice : 30 visions for the …
,
(pp. 539-552)
.
2007
Persistent link: https://www.econbiz.de/10003551957
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
