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Product experience
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Handbook of brand relationships
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Consumer-brand relationships : theory and practice
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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International growth of small and medium enterprises
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International marketing ; Vol. 2
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International marketing ; Vol. V
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing in the new global order : challenges and opportunities
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Grundlagen Export und Internationalisierung
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Handbook of Islamic marketing
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Handbook of developments in consumer behaviour
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1
The role of
Arab
non-governmental organizations as a development vehicle
Allaghi, Farida Aboul-Kasem al-
- In:
Arab women and economic development : papers presented …
,
(pp. 75-98)
.
2005
Persistent link: https://www.econbiz.de/10003307470
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2
Complexities of the Indian consumer market
Javalgi, Rajshekhar G.
;
Dixit, Ashutosh
-
2007
Persistent link: https://www.econbiz.de/10003537225
Saved in:
3
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki
- In:
The Oxford handbook of international business
,
(pp. 447-501)
.
2009
Persistent link: https://www.econbiz.de/10003796870
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4
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
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5
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
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6
Gemeinsame Wchstumsmöglichkeiten von Industrie und Handel in CEE
Schmidt, Ulrich
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 84-94)
.
2008
Persistent link: https://www.econbiz.de/10003725927
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7
Steyr Mannlicher : die Rückeroberung der Märkte im Osten
Philipp, Andreas
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 124-133)
.
2008
Persistent link: https://www.econbiz.de/10003725984
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8
Mittel- und Osteuropa im Fokus : die Handelslandschaft in CEE und Erfolgsfaktoren der Marktbearbeitung
Weseloh, Martin
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 138-147)
.
2008
Persistent link: https://www.econbiz.de/10003725987
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9
International marketing strategies of Chinese multinationals : the experience of Bird, Haier, and TCL
Hu, Zuohao
;
Wang, Gao
- In:
Chinese multinationals
,
(pp. 99-126)
.
2008
Persistent link: https://www.econbiz.de/10003786389
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10
Global standardization versus localization : a case study and a model
Ghemawat, Pankaj
- In:
The global market : developing a strategy to manage …
,
(pp. 115-145)
.
2004
Persistent link: https://www.econbiz.de/10002120120
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