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The handbook of communication engagement
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Customer engagement : contemporary issues and challenges
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Developing a spectrum of positive to negative citizen engagement
Bowden, Jana
;
Luoma-Aho, Vilma
;
Naumann, Kay
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 257-277)
.
2016
Persistent link: https://www.econbiz.de/10011430777
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
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Negative engagement
Lievonen, Matias
;
Luoma-aho, Vilma
;
Bowden, Jana
- In:
The handbook of communication engagement
,
(pp. 531-547)
.
2018
Persistent link: https://www.econbiz.de/10011871863
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