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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Modern analysis of customer surveys : with applications using R
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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From customer retention to a holistic stakeholder management system : living a vision
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Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
8
Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
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Service Design : innovative Services und exzellente Kundenerlebnisse gestalten
6
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
6
Handbook of partial least squares : concepts, methods and applications
5
Service Value als Werttreiber : Konzepte, Messung und Steuerung
5
Business analytics and cyber security management in organizations
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Grundlagen des After Sales Marketing
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of research on retailer-consumer relationship development
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Predicting trends and building strategies for consumer engagement in retail environments
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Consumer behaviour in hospitality and tourism
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Digital advertising : theory and research
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E-manufacturing and E-service strategies in contemporary organizations
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E-marketing in developed and developing countries : emerging practices
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Enhancing customer engagement through location-based marketing
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Handbook of research on customer engagement
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Handbook of research on the platform economy and the evolution of e-commerce
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Interdisciplinary management research XVI ; 1
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Kundenorientierung im Touristikmanagement
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LISS 2012 ; Vol. 1
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LISS 2012 ; Vol. 2
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Management, Prozessgestaltung, Kundenperspektive
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Marketing in the new global order : challenges and opportunities
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Marketing und Innovation in disruptiven Zeiten
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Modern banking : applied theory and practice
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ECONIS (ZBW)
893
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893
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1
Food scares & consumer behaviour : a European perspective
Mazzocchi, Mario
;
Lobb, Alexandra E.
;
Traill, Bruce
- In:
System dynamics and food networks research, the case of …
,
(pp. 55-64)
.
2007
Persistent link: https://www.econbiz.de/10003634536
Saved in:
2
Sustainable food consumption, involvement and knowledge : an application of the theory of planned behaviour
Vermeir, Iris
- In:
Consumer behavior
,
(pp. 87-103)
.
2009
Persistent link: https://www.econbiz.de/10003838042
Saved in:
3
Akzeptanz sozialer virtueller Welten : eine empirische Studie am Beispiel Second Life
Pannicke, Danny
;
Zarnekow, Rüdiger
;
Cos̜kuner, Büs̜ra
- In:
Virtual enterprises communities & social networks : …
,
(pp. 81-94)
.
2010
Persistent link: https://www.econbiz.de/10008903179
Saved in:
4
Untersuchung von Nutzenpotentialen und Akzeptanzproblemen ambienter Technologien in Krankenhäusern : Erfahrungsbericht eines Mixed Methods-Projekts
Bick, Markus
;
Kummer, Tyge-F.
- In:
Mixed Methods in der Managementforschung
,
(pp. 59-88)
.
2010
Persistent link: https://www.econbiz.de/10008649465
Saved in:
5
Consumer perceptions of mobile advertising : an application of the theory of reasoned action
Jih, Wen-jang
;
Lee, Su-fang
;
Tsai, Yuan-cheng
- In:
Innovative technologies for information resources management
,
(pp. 62-78)
.
2008
Persistent link: https://www.econbiz.de/10003621297
Saved in:
6
Existenzgründungen junger Handwerksmeister : Ergebnisse einer Pilotstudie auf Basis der "Theory of Planned Behavior"
Tegtmeier, Silke
- In:
Kleine und mittlere Unternehmen: Unternehmensnachfolge …
,
(pp. 185-203)
.
2007
Persistent link: https://www.econbiz.de/10003515319
Saved in:
7
A call for a broader range of dependent variables in advertising research
Bergkvist, Lars
- In:
Cutting edge international research
,
(pp. 47-57)
.
2010
Persistent link: https://www.econbiz.de/10003985037
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8
Evaluating entrepreneurship curricula : primary results of computer-based start-up simulations
Tegtmeier, Silke
- In:
Kleine und mittlere Unternehmen : Herausforderungen und …
,
(pp. 113-128)
.
2010
Persistent link: https://www.econbiz.de/10003944597
Saved in:
9
Instrumental counterproductive work behavior and the theory of planned behavior : a "cold cognitive" approach to complement "hot affective" theories of CWB
Fox, Suzy
;
Spector, Paul E.
- In:
The "dark" side of management
,
(pp. 93-114)
.
2010
Persistent link: https://www.econbiz.de/10008658602
Saved in:
10
Towards acceptance of the e-government services
Mohd Suki, Norazah
;
Thurasamy Ramayah
;
Norbayah Mohd Suki
- In:
Contemporary issues in marketing management
,
(pp. 35-60)
.
2011
Persistent link: https://www.econbiz.de/10009011461
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