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Influencer-Marketing : Strategie, Briefing, Monitoring
Funke, Sven-Oliver - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10011893433
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Optimal advertisement planning on online news media
Gupta, Anshu; Manik, Prerna; Aggarwal, Sugandha; Jha, P. C. - 2011
Persistent link: https://www.econbiz.de/10009719392
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Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.; Dagger, Tracey S. - In: Journal of marketing research : JMR 50 (2013) 4, pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
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Media and internet management
Wirtz, Bernd W. - 2020 - Second edition
Persistent link: https://www.econbiz.de/10012250280
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030
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The best digital marketing campaigns in the world II
Ryan, Damian - 2014 - 2. ed.
must-read for everyone working in marketing and advertising"-- …"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than … print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by …
Persistent link: https://www.econbiz.de/10010248924
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2017 - Fourth edition
advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social …
Persistent link: https://www.econbiz.de/10011544275
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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Social media marketing : theories & applications
Dahl, Stephan - 2018 - Second edition
Persistent link: https://www.econbiz.de/10012001586