Extent: | xxxv, 424 Seiten Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Einführung ; Glossar enthalten ; Glossary included ; Ratgeber ; Guidebook ; Fallstudie ; Case study |
Language: | English |
Notes: | Revised edition of the author's Understanding digital marketing, [2014] Includes bibliographical references and index |
ISBN: | 978-0-7494-7843-8 ; 978-0-7494-7844-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011544275