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Kuala Lumpur : searching for the right brand
Ghazali Musa; Melewar, T. C. - In: City branding : theory and cases, (pp. 162-168). 2011
Persistent link: https://www.econbiz.de/10008809258
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Siemens : in Malaysia vom Anlagenbauer zum Lokführer
Schmid, Stefan; Schulze, Stephan - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 175-186). 2007
Persistent link: https://www.econbiz.de/10003559660
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Siemens : in Malaysia vom Anlagenbauer zum Lokführer
Schmid, Stefan; Schulze, Stephan - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 193-207). 2013
Persistent link: https://www.econbiz.de/10009682308
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Producer services in cities of the Asia Pacific economic region : the case of Kuala Lumpur, Malaysia
Morshidi Sirat; Abdul Fatah Che Hamat; Yusof, Nooriah - 2001
Persistent link: https://www.econbiz.de/10001551180
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Revisiting single case studies in international business research : the case of Maersk Line
Worm, Verner; Jakobsen, Michael - 2018
Persistent link: https://www.econbiz.de/10011865631