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Darf das Publikum mitbestimmen?
DeLong, Thomas J.; Vijayaraghavan, Vineeta - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 90-94
Persistent link: https://www.econbiz.de/10009619110
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Perceptions of fair trade labelling and certification : three case studies
Jones, Angelina R. W.; Williams, Gloria - In: Journal of fashion marketing and management 16 (2012) 2, pp. 246-265
Persistent link: https://www.econbiz.de/10009568409
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Should you listen to the customer?
DeLong, Thomas J.; Vijayaraghavan, Vineeta - In: Harvard business review : HBR 90 (2012) 9, pp. 129-131
Persistent link: https://www.econbiz.de/10009614658
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Kundenorientierte Softwareproduktion
Degen, Helmut - 1999
Persistent link: https://www.econbiz.de/10001397623
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017
Persistent link: https://www.econbiz.de/10011528763
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Engineering innovation : from idea to market through concepts and case studies
Legum, Benjamin M.; Stiles, Amber R.; Vondran, Jennifer L. - 2019
Persistent link: https://www.econbiz.de/10012018942
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Rethinking prestige branding : secrets of the Ueber-Brands
Schaefer, Wolfgang; Kuehlwein, J. P. - 2015
Machine generated contents note: Preface, or what do a red bull and a grey goose have in common?PART ONE Rethinking prestige brandingThe times they are a-changing -- Where's the magic? -- Culture, commerce -- unite! -- Capitalism, evolved -- Consumerism, re-rooted -- The limits of money -- The...
Persistent link: https://www.econbiz.de/10011646762
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Market sensing using images and emotional scaling
Hancock, Charles; Longbottom, David - In: Alternative market research methods : market sensing, (pp. 51-94). 2017
Persistent link: https://www.econbiz.de/10011569747
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Market research with the aid of a smart phone application - a case study
Pleßner, Marco - In: Four essays on behavioral economics, (pp. 89-108). 2017
Persistent link: https://www.econbiz.de/10011639778
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Diageo in Turkey : the lion's milk versus global spirits
Tuncalp, Deniz; Ozturkcan, Selcen - In: Strategic marketing cases in emerging markets, (pp. 47-60). 2017
Persistent link: https://www.econbiz.de/10011667537