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Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 108-126). 2011
Persistent link: https://www.econbiz.de/10008822547
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Prozessorientiertes Product Lifecycle Management ; mit 3 Tabellen
Scheer, August-Wilhelm; Boczanski, Manfred; Muth, Michael; … - 2006
Persistent link: https://www.econbiz.de/10003028167
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The art of managing new product transitions
Erhun, Feryal; Gonçalves, Paulo; Hopman, Jay - In: MIT sloan management review 48 (2006/07) 3, pp. 73-80
Persistent link: https://www.econbiz.de/10003458198
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Strategische Steuerung der Variantenvielfalt : der Analytic Network Process (ANP) zur kosten-nutzenoptimalen Produktvariantenbewertung
Hülle, Judith - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009553268
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Modularisierung komplexer Produkte anhand technischer und betriebswirtchaftlicher Komponentenkopplungen
Koeppen, Birgit - 2008
Persistent link: https://www.econbiz.de/10003648632
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Profiting from innovations : the role of new game strategies in the case of Lipitor of the US pharmaceutical industry
Kang, Jina; Afuah, Allan - In: R & D management 40 (2010) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10003946063
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Implementation of product strategy with differentiated standards
Park, Young Won; Hong, Paul; Moon, Gyewan - In: International journal of technology management : IJTM 57 (2012) 1/2/3, pp. 166-184
Persistent link: https://www.econbiz.de/10009488100
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Organisation der Produktentwicklung bei WEKA MEDIA
Köhler, Lutz; Hess, Thomas - 2002
Persistent link: https://www.econbiz.de/10009564070
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Product release planning : methods, tools and applications
Ruhe, Günther - 2010
Persistent link: https://www.econbiz.de/10003760899