This book introduces students to an approach to teaching business communication that centres on language, empowering them to go beyond "best practice" formulae or relying on intuition. Instead, it helps them understand how using language in particular ways can achieve particular effects, making...

This book offers new insights on how senior business women in Middle Eastern and Western companies use language for effective leadership in their respective management meetings. The book explores six case studies of women leaders, three in UK companies and three in a Bahraini company. The...