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Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
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ECONIS (ZBW)
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1
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2009
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10003836773
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2
Marketing im Turn-around-Management: Fallstudie DB AutoZug GmbH
Meffert, Heribert
;
Schleuser, Michael
;
Schneider, Helmut
- In:
Verkehrsdienstleistungsmarketing : marktorientierte …
,
(pp. 227-253)
.
2000
Persistent link: https://www.econbiz.de/10001462995
Saved in:
3
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2007
Persistent link: https://www.econbiz.de/10003400767
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