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Modeling multi-criteria promotional strategy based on fuzzy goal programming

Mangaraj, B. K. - In: Implementing new business models in for-profit and …, (pp. 246-265). 2011

Persistent link: https://www.econbiz.de/10009126074

Unlocking the potential of the internet to improve college choice : a comparative case study of college-access web tools

Daun-Barnett, Nathan; Das, Dilip - In: Journal of marketing for higher education 23 (2013) 1, pp. 113-134

Persistent link: https://www.econbiz.de/10009783328

Resolving the paradox of choice by leveraging the long tail of micro-communities - the case off the mass customising company Spreadshirt.com

Enders, Albrecht - In: International journal of electronic marketing and … 3 (2010) 4, pp. 382-397

Persistent link: https://www.econbiz.de/10009234910

Higher education marketing in Africa : explorations into student choice

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012211559

Best-worst scaling : theory, methods and applications

Louviere, Jordan J.; Flynn, Terry N.; Marley, A. A. J. - 2015

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science,...