Narrow search
Showing 1 - 5 of 5
Cover Image
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
Cover Image
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Cover Image
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.; Bhaskaran, Vikram; Mirchandani, Rohan; Shah, … - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
Cover Image
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.; Shah, Denish - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Cover Image
Marketing research : a global outlook
Kumar, V. - 2015
Persistent link: https://www.econbiz.de/10014010654