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Foundations of marketing
Jobber, David; Fahy, John - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003777492
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Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195