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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
290
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1
Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
2
Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Tangari, Andrea Heintz
;
Kees, Jeremy
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10008759869
Saved in:
3
Verbraucherrecht und Verbraucherverhalten
Heiderhoff, Bettina
(
ed.
);
Schulze, Reiner
(
ed.
)
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011432079
Saved in:
4
Perspectives on consumer behaviour : theoretical aspects and practical applications
Sroka, Włodzimierz
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012230411
Saved in:
5
Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000
Dewhirst, Timothy
;
Sparks, Robert
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009312183
Saved in:
6
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
Saved in:
7
"Enjoy Smoking" : die Zigarettenindustrie und ihre Abwehrschlachten
Imbusch, Peter
- In:
Profit oder Gemeinwohl? : Fallstudien zur …
,
(pp. 69-108)
.
2007
Persistent link: https://www.econbiz.de/10014560129
Saved in:
8
Preserving consumer protection and education in a deregulated electric services world : challenges for the post-modern regulator
Shames, Michael
- In:
Who benefits from privatisation?
,
(pp. 119-156)
.
1998
Persistent link: https://www.econbiz.de/10001304185
Saved in:
9
CyberEthics case study
Sakka, Georgia
;
Spyrou, Iliada
- In:
Handbook of research on consumerism in business and …
,
(pp. 78-90)
.
2014
Persistent link: https://www.econbiz.de/10010354746
Saved in:
10
Tough customer : chasing a better deal for battlers
Fels, Allan
-
2019
Persistent link: https://www.econbiz.de/10012060090
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