"This book provides the latest empirical research findings pertaining to technology acceptance, information systems, information technology, human computer interaction, and management information systems"--

"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a...

Modern 3G mobile technologies as a part of ICT sector belong to key enabling technologies. They have witnessed a fast international diffusion in Europe and beyond and are a target of several recent EU policy initiatives. Considering the framework of the lead market theory and of the innovation...

"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...