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Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.; Villanueva-Weinzierl, Gina; … - 2013
Persistent link: https://www.econbiz.de/10010437338
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Cross-cultural marketing strategies for SMEs
Lowe, Robin; Doole, Isobel; Mendoza, Felicity - In: Entrepreneurship marketing : principles and practice of …, (pp. 285-308). 2011
Persistent link: https://www.econbiz.de/10008822518
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International market segmentation and cross-export strategies development case study : Iranian furniture industry
Malek Mohamadi Golsefid, Samira - In: Journal of global marketing 23 (2010) 5, pp. 446-460
Persistent link: https://www.econbiz.de/10008822590
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Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc; Ashok, Kalidas; Maksimova, Olga; … - In: Journal of advertising research 51 (2011) 4, pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
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An international market segmentation based on combined trade value case study : Iran international furniture market
Aminnayeri, Majid; Malek Mohamadi Golsefid, Samira - In: International journal of business competition and … 2 (2012) 4, pp. 357-369
Persistent link: https://www.econbiz.de/10009664923
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International market selection in retailing : Metro Cash & Carry
Swoboda, Bernhard; Olejnik, Edith - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 329-340). 2011
Persistent link: https://www.econbiz.de/10009304628
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Constructing communication strategy : a three-country case study
Rabino, Samuel; Moskowitz, Howard R.; Paulus, Klaus; … - In: Journal of international consumer marketing 24 (2012) 4, pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
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Multi-Marken Portfolios und Markenarchitektur : in der internationalen Hotellerie am Beispiel von Marriott International Inc.
Zehle, Frank - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 267-280). 2011
Persistent link: https://www.econbiz.de/10008807024
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UniCredit Group : vom Local Player aus Norditalien zum Marktführer in Osteuropa
Schmid, Stefan; Kotulla, Thomas - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 495-529). 2013
Persistent link: https://www.econbiz.de/10009682296