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~type_genre:"Case study"
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B-to-B-Marketing
2
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2
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2
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2
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2
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1
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40
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25
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19
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Woodside, Arch G.
4
Marshall, Roger
2
Guercini, Simone
1
Gupta, Samir
1
Lai, Wenhsiang
1
Peng, Poh Tze
1
Polonsky, Michael J.
1
Quaddus, Mohammed
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Field guide to case study research in business-to-business marketing and purchasing
2
Advances in business marketing and purchasing
1
Business-to-business brand management : theory, research and executive case study exercises
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing intelligence & planning
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ECONIS (ZBW)
6
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1
The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir
;
Polonsky, Michael J.
;
Woodside, Arch G.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
Saved in:
2
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
3
Enacted internal branding : theory, practice, and an experiential learning case study of an Austrian B2B company
Wallpach, Sylvia von
;
Woodside, Arch G.
- In:
Business-to-business brand management : theory, …
,
(pp. 389-428)
.
2009
Persistent link: https://www.econbiz.de/10008661017
Saved in:
4
E-services adoption: processes by firms in developing nations
Quaddus, Mohammed
(
ed.
);
Woodside, Arch G.
(
ed.
)
-
2015
-
1. edition
Persistent link: https://www.econbiz.de/10012437895
Saved in:
5
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
6
Factors driving manufacturing flexibility : the Taiwanese case
Lai, Wenhsiang
;
Marshall, Roger
- In:
Field guide to case study research in …
,
(pp. 255-270)
.
2014
Persistent link: https://www.econbiz.de/10011413835
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