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Marktsegmentierung
48
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46
Weinbau
43
Wine industry
43
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13
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13
Marketing management
10
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4
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4
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4
Strategisches Management
4
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4
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3
Chile
3
Computer-assisted marketing
3
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3
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65
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26
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Case study
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3,578
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888
Graue Literatur
867
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867
research-article
845
Arbeitspapier
696
Aufsatz im Buch
554
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554
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324
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review-article
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111
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91
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80
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61
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58
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56
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49
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49
review
49
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case-report
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conceptual-paper
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30
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Albers, Sönke
2
Avery, Jill
2
Beyersdorfer, Daniela
2
Dessain, Vincent
2
Fensterseifer, Jaime Evaldo
2
Frost, Warwick
2
Kesting, Tobias
2
Prévot, Fréderic
2
Rennhak, Carsten
2
Steenburgh, Thomas J.
2
Strickland, Paul
2
Zen, Aurora Carneiro
2
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1
Almila, Anna-Mari
1
Alonso, Abel Duarte
1
Annunziata, Azzurra
1
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1
Barba-Sánchez, Virginia
1
Barbieri, Carla
1
Barrena, Ramo
1
Barsch, Thomas
1
Barton, Harry
1
Begalli, Diego
1
Benson-Rea, Maureen
1
Binder, Florian
1
Biran, Avital
1
Blanco-Fernández, Julio
1
Bolton, Ruth N.
1
Brokemper, Andreas
1
Brooks, David
1
Bruyn, Paul de
1
Capitello, Roberta
1
Charters, Steve
1
Chen, Quan
1
Chi, Christina Geng-qing
1
Chikweche, Tendai
1
Choi, Pilsik
1
Chotipanich, Sarich
1
Clarke, Ann Højbjerg
1
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1
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Agrosynergie EEIG <Körperschaft>
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1
RWTH Aachen
1
Springer Fachmedien Wiesbaden
1
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International journal of wine business research : IJWBR
6
International journal of business and globalisation : IJBG
4
Successful social media and ecommerce strategies in the wine industry
4
Harvard business review : HBR
3
Journal of vacation marketing : an international journal
3
Tourism planning & development
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business-to-business marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Academy of Management journal : AMJ
1
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
China's reality and global vision : management research and development in China
1
Die neue Rolle des Controllers : Aufgaben, Anforderungen, Best Practices
1
Digitale Fachbibliothek
1
Edition Wissenschaft - Apprimus
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
FOM-Edition
1
Gabler Edition Wissenschaft
1
Geisenheimer Berichte : Veröffentlichungen der Hochschule Geisenheim
1
Global business and organizational excellence : a review of research & best practices
1
IDE discussion papers
1
Industrial and corporate change
1
Instrumentarium zur Bearbeitung segmentierter Märkte
1
International high-value chains
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence
1
International journal of entrepreneurial behaviour & research
1
International journal of managerial and financial accounting
1
International journal of retail & distribution management
1
International journal of strategic business alliances
1
International journal of technology management : IJTM
1
Journal of business market management : jbm
1
Journal of marketing
1
Journal of real estate literature : a publication of the American Real Estate Society
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of targeting, measurement and analysis for marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Lean manufacturing in the developing world : methodology, case studies and trends from Latin America
1
Management decision : MD
1
Management for professionals
1
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ECONIS (ZBW)
91
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1
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91
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1
Controlling in der Henkell & Söhnlein-Gruppe
Brokemper, Andreas
- In:
Die neue Rolle des Controllers : Aufgaben, …
,
(pp. 195-203)
.
2008
Persistent link: https://www.econbiz.de/10003753154
Saved in:
2
Pursuing the creative : new pathways in the 'economy of wine'
Aylward, David Knox
- In:
International journal of business excellence
4
(
2011
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10008905641
Saved in:
3
Enterprise diversity in the business of wine
Benson-Rea, Maureen
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993838
Saved in:
4
Building a good solid family wine business : Casella Wines
Dufour, Yvon
;
Steane, Peter
- In:
International journal of wine business research : IJWBR
22
(
2010
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10003993844
Saved in:
5
Grapeview wines
Draayer, Monica
;
Julien, Mark
- In:
International journal of wine business research : IJWBR
22
(
2010
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003993846
Saved in:
6
Wine supply chain breaks : New Zealand wines from Cottesbrook, Canterbury
Tipples, Rupert
- In:
International journal of wine business research : IJWBR
22
(
2010
)
2
,
pp. 148-163
Persistent link: https://www.econbiz.de/10003993850
Saved in:
7
Tourismus als Marketing-Tool der Marke Rotkäppchen : ein Fallbeispiel aus der Praxis
Claußen, Peter O.
- In:
Wein und Tourismus : Erfolg durch Synergien und …
,
(pp. 61-66)
.
2011
Persistent link: https://www.econbiz.de/10008806970
Saved in:
8
Preserve the luxury or extend the brand?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
Saved in:
9
Wie viel verträgt eine Premiummarke?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
3
,
pp. 92-96
Persistent link: https://www.econbiz.de/10008840971
Saved in:
10
The drivers for collective horizontal coopetition : a case study of screwcap initiatives in the intrnational wine industry
Choi, Pilsik
;
Garcia, Rosanna
;
Friedrich, Colette
- In:
International journal of strategic business alliances
1
(
2009/10
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10003947095
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