Pursuing the creative : new pathways in the 'economy of wine'
Year of publication: |
2011
|
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Authors: | Aylward, David Knox |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 4.2011, 1, p. 80-93
|
Subject: | Weinbau | Wine industry | Nischenstrategie | Niche marketing strategy | Geschäftsmodell | Business model | Kreativität | Creativity | Frankreich | France | Australien | Australia |
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