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Visual public relations : strategic communication beyond text
Collister, Simon; Roberts-Bowman, Sarah - 2018
Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton --...
Persistent link: https://www.econbiz.de/10011817349
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Public relations cases
Hendrix, Jerry A.; Hayes, Darrell C. - 2010 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003817029
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CSR and new battle lines in online PR war : a case study of the energy sector and its discontents
McQueen, David - In: Corporate social responsibility in the digital age, (pp. 99-125). 2015
Persistent link: https://www.econbiz.de/10010513432
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When no news is good news
Fryer, Bronwyn - In: Marketing through minefields, (pp. 17-39). 2008
Persistent link: https://www.econbiz.de/10003813877
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New media USA : Trends & Insights ; Sammelausgabe ...
Berlin : VDZ - 2002/03(2004); 2002/08(2008); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003791978
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Do you thank the taxpayer for your bailout?
Raggio, Randle D. - In: Harvard business review : HBR 87 (2009) 6, pp. 25-29
Persistent link: https://www.econbiz.de/10003963349
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Organic integration : the natural process underlying communication integration
Smith, Brian G. - In: Journal of communication management : an international … 16 (2012) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10009570951
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A framework for reputation management over the course of evolving controversies
Elsbach, Kimberly D. - In: The Oxford handbook of corporate reputation, (pp. 466-485). 2012
Persistent link: https://www.econbiz.de/10009573858
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When cultures collide : theoretical issues in global public relations
Allen, Matthew R.; Dozier, David M. - In: Culture and public relations : links and implications, (pp. 182-201). 2012
Persistent link: https://www.econbiz.de/10009561484
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Putting a face on the issue : corporate stakeholder mobilization in professional grassroots lobbying campaigns
Walker, Edward T. - In: Business & society 51 (2012) 4, pp. 561-601
Persistent link: https://www.econbiz.de/10009688067