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Industrial marketing management : the international journal for industrial and high-tech firms
9
Field guide to case study research in business-to-business marketing and purchasing
8
The journal of business & industrial marketing
7
Harvard-Business-Manager : das Wissen der Besten
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
3
Enterprise & society : the international journal of business history
2
Gabler Research
2
Harvard business review : HBR
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Psychology & marketing
2
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2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS - advanced marketing series
1
Academy of Management journal : AMJ
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Case studies in Asian management
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Contemporary issues in social media marketing
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Context and semantics for knowledge management : technologies for personal productivity
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Customer-centric marketing strategies : tools for building organizational performance
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Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
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Economies et sociétés ; 45,4
1
Entwicklungen des Investitionsgütermarketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European journal of marketing : EJM
1
Event-Marketing : Trends und Entwicklungen
1
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1
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1
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1
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1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
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1
Global business and organizational excellence : a review of research & best practices
1
Information - Organisation - Produktion
1
Innovation through knowledge transfer 2012
1
Innovatives Markenmanagement
1
International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
132
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1
Systembindungseffekte bei der Beschaffung von Informationstechnologien : der Markt für PPS-Systeme
Reinkemeier, Christoph
-
1998
Persistent link: https://www.econbiz.de/10000672605
Saved in:
2
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
3
Die Vermarktung industrieller Dienstleistungen in der KSB Service GmbH
Reutter, Stefan
- In:
Dienstleistungsmanagement in der …
,
(pp. 139-146)
.
2008
Persistent link: https://www.econbiz.de/10003772221
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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5
Best Practices des Solution Sellings
Ahlert, Dieter
;
Kawohl, Julian
-
2008
Persistent link: https://www.econbiz.de/10003810358
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6
Industrial sales people as market actors
Geiger, Susi
;
Finch, John H.
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 608-617
Persistent link: https://www.econbiz.de/10003889410
Saved in:
7
KMUs zur B-to-B-Marke entwickeln : praktische Integration theoretischer Grundlagen am Beispiel der transfluid Maschinenbau GmbH
Petraca, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 317-331)
.
2010
Persistent link: https://www.econbiz.de/10003909972
Saved in:
8
Relationship management : a sales role, or a state of mind? : an investigation of functions and attitudes across a business-to-business sales force
Davies, Iain A.
;
Ryals, Lynette J.
;
Holt, Sue
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1049-1062
Persistent link: https://www.econbiz.de/10008668712
Saved in:
9
Relationship development in business triads : case studies in corporate travel management
Holma, Anne
- In:
Journal of business market management : jbm
4
(
2010
)
2
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003975828
Saved in:
10
Stuck in the conflicted middle : a role-theoretic perspective on B2B e-marketplaces
Koch, Hope
;
Schultze, Ulrike
- In:
Management information systems : mis quarterly
35
(
2011
)
1
,
pp. 123-146
Persistent link: https://www.econbiz.de/10008905433
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