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Developing churn models using data mining techniques and social network analysis
Klepac, Goran; Kopal, Robert; Mrsic, Leo - 2015
"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--
Persistent link: https://www.econbiz.de/10010413065
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Qualitätscontrolling in Unternehmen des Anlagengeschäfts
Voggenreiter, Dietmar - 1999
Persistent link: https://www.econbiz.de/10000678754
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Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna; Brush, Gregory J. - In: Psychology & marketing 25 (2008) 8, pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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CRM-Systeme als Katalysator auf dem Weg zu einer kundenzentrierten Organisation : das Beispiel von Allianz Global Investors
Korn, Michael; Gretzschel, Dirk - In: Handbuch Vertriebs-Exzellenz im Asset Management : …, (pp. 315-333). 2008
Persistent link: https://www.econbiz.de/10003740227
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ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom
Kim, Hwanyoung; Jeon, Sunran; Kim, Jongheon - In: Service business : an international journal 2 (2008) 4, pp. 287-301
Persistent link: https://www.econbiz.de/10003764785
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Moderne Vergütungssysteme : gute Beratung zahlt sich aus
Herla, Armin - In: Die Bank (2009) 1, pp. 76-80
Persistent link: https://www.econbiz.de/10003784369
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Kunden fürs Leben : so schaffen Dienstleister Premium-Service mit den Prinzipien der The Ritz-Carlton Hotel Company
Michelli, Joseph - 2009
Persistent link: https://www.econbiz.de/10003788282
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Managing customer value : one stage at a time
Soman, Dilip; N-Marandi, Sara - 2010
Persistent link: https://www.econbiz.de/10003850963
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Unifying service marketing and operations with service experience management
Kwortnik, Robert J.; Thompson, Gary M. - In: Journal of service research : JSR 11 (2008/09) 4, pp. 389-406
Persistent link: https://www.econbiz.de/10003853593
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173