Narrow search
Showing 1 - 10 of 685
Cover Image
Fashion branding and communication : core strategies of European luxury brands
Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2017
"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …
Persistent link: https://www.econbiz.de/10012430356
Cover Image
Verfehlte Produktpolitik des Managements als Grund für die Insolvenz des Modekonzerns Escada
Hardt, J. - 2015
Persistent link: https://www.econbiz.de/10011372472
Cover Image
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng; Wajda, Theresa A.; Walsh, Michael F. - In: Entrepreneurship in international marketing, (pp. 287-305). 2015
Persistent link: https://www.econbiz.de/10010493025
Cover Image
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik; Bald, Thorsten; Kindervater, Jürgen; … - In: Das Diktat der Markenführung : 11 Thesen zur …, (pp. 3-38). 2009
Persistent link: https://www.econbiz.de/10003872063
Cover Image
Luxusmarken : "Mobile Concepts" der Marke Gaggenau ; Individualisierung des Erlebens einer authentischen Luxusmarke
Schnee, Sven - In: Erfolgsfaktor Kundenzufriedenheit : Handbuch für …, (pp. 215-230). 2012
Persistent link: https://www.econbiz.de/10009697111
Cover Image
Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane (ed.) - 2016
Persistent link: https://www.econbiz.de/10011473412
Cover Image
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana - In: Handbook of research on effective marketing in …, (pp. 315-324). 2014
Persistent link: https://www.econbiz.de/10010403471
Cover Image
Co-Branding als strategische Option der Luxusmarkenführung : eine empirische Untersuchung
Regier, Stefanie; Bulut, Cengizhan - 2012 - 1. Auflage
Persistent link: https://www.econbiz.de/10012878637
Cover Image
Rethinking prestige branding : secrets of the Ueber-Brands
Schaefer, Wolfgang; Kuehlwein, J. P. - 2015
Machine generated contents note: Preface, or what do a red bull and a grey goose have in common?PART ONE Rethinking prestige brandingThe times they are a-changing -- Where's the magic? -- Culture, commerce -- unite! -- Capitalism, evolved -- Consumerism, re-rooted -- The limits of money -- The...
Persistent link: https://www.econbiz.de/10011646762
Cover Image
The management of luxury : an international guide
Berghaus, Benjamin (ed.); Müller-Stewens, Günter (ed.);  … - 2018 - Second edition
Preface to the second edition -- The luxury market -- The market and business of luxury : an introduction / Günter Müller-Stewens, Benjamin Berghaus -- Classifying luxury and prodigality / Michael JÄckel -- Exploring luxury consumer behaviour / Prokopis Theodoridis, Sofia Vassou --...
Persistent link: https://www.econbiz.de/10011796540