Extent: | xviii, 188 Seiten Illustrationen, Diagramme |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Fallstudie ; Case study |
Language: | English |
Notes: | Literaturangaben Enthät 6 Beiträge Brands as Core Assets: Trends and Challenges of Branding in Fashion Business / Byoungho Jin and Elena Cedrola Harmont & Blaine: A Successful Dachshund to Build the Values and Brand Identity / Maria Colurcio and Monia Melia Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization / Maria Carmela Ostillio and Sarah Ghaddar Tod's: A Global Multi-Brand Company with a Taste of Tradition / Maria Carmela Ostillio and Sarah Ghaddar The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience / Stefania Masè and Ksenia Silchenko Louis Vuitton's Art-Based Strategy to Communicate Exclusivity and Prestige / Stefania Masè and Elena Cedrola. |
ISBN: | 978-1-137-52342-6 ; 1-137-52342-5 ; 978-1-137-52343-3 |
Other identifiers: | 10.1057/978-1-137-52343-3 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430356