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The new political economy of pharmaceuticals : production, innnovation and TRIPS in the global south
Löfgren, Hans (contributor) - 2013
"Some two decades will shortly have passed since the WTO's Trade Related Aspects of Intellectual Property Rights agreement came into force in 1995. TRIPS is widely considered to have had a negative impact on access to medicines through its rules on pharmaceutical patents. This volume is the...
Persistent link: https://www.econbiz.de/10009793209
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Arznei als Gemeingut : zwei Studien zur Auswirkung des Patentrechts auf Zugang und Forschung ; Studie im Rahmen des Projekts: "Lasst uns über Alternativen reden ..." der Rosa-Luxem...
Fischer, Christiane; Wagner-Ahlfs, Christian - 2013 - Aktualisierte Nachaufl
Persistent link: https://www.econbiz.de/10011298979
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Fallstudie zum Kundenmanagement im deutschen Generikamarkt
Haßel, Sylke; Nederegger, Georg; Pawlu, Christian; … - In: Management im Gesundheitswesen : das Lehrbuch für …, (pp. 249-254). 2013
Persistent link: https://www.econbiz.de/10009690800
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Indirect Marketing für Pharmaunternehmen
Sandmann, Christoph - 2014
moderierend auf die Wahrnehmung der Kernleistung "Arzneimittel". Erfüllt diese die Anforderungen an Qualität und Glaubwürdigkeit …
Persistent link: https://www.econbiz.de/10010256206
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Fallstudie zum Kundenmanagement im deutschen Generikamarkt
Haßel, Sylke; Nederegger, Georg; Pawlu, Christian - In: Management im Gesundheitswesen, (pp. 207-213). 2009
Persistent link: https://www.econbiz.de/10003911016
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la; Giner Larza, Eva Maria; … - In: Engaging consumers through branded entertainment and …, (pp. 170-188). 2015
Persistent link: https://www.econbiz.de/10011389602
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Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic; Tolba, Ahmed - In: Cases on branding strategies and product development : …, (pp. 254-276). 2015
Persistent link: https://www.econbiz.de/10010504635
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Estimating new product uptake with the use of system dynamics
Ambroz, Kristjan - 2009
Persistent link: https://www.econbiz.de/10003816609
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GlaxoSmithKline and access to essential medicines
Smith, N. Craig; Duncan, Anne - In: Mainstreaming corporate responsibility, (pp. 417-436). 2009
Persistent link: https://www.econbiz.de/10003855406
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Case description : the pharmaceutical industry and the AIDS crisis
Verweij, Marcel - In: European business ethics cases in context : the …, (pp. 33-45). 2011
Persistent link: https://www.econbiz.de/10009008242