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Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia - 2006
Persistent link: https://www.econbiz.de/10003377475
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Internal communication and innovation culture : developing a change framework
Linke, Anne; Zerfaß, Ansgar - In: Journal of communication management : an international … 15 (2011) 4, pp. 332-348
Persistent link: https://www.econbiz.de/10009407412
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Co-innovation and communication : the case of SAP's global co-innovation lab network
Patsch, Sabine; Zerfaß, Ansgar - In: Strategy and communication for innovation, (pp. 397-414). 2013
Persistent link: https://www.econbiz.de/10010246313
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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation : Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Süss, Werner; Zerfaß, Ansgar; Dühring, Lisa - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009125914
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Future directions of strategic communication
Nothhaft, Howard (ed.); Werder, Kelly Page (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012052159
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Reputation and stakeholder engagement : an Italian case study
Romenti, Stefania - In: Journal of communication management : an international … 14 (2010) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10008825776
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Identity, communication and change management in Ferrari
Invernizzi, Emanuele; Romenti, Stefania; Fumagalli, Michela - In: Corporate communications : an international journal 17 (2012) 4, pp. 483-497
Persistent link: https://www.econbiz.de/10009671824
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Relationships and quality management : the Pastificio Rana case study
Invernizzi, Emanuele; Romenti, Stefania - In: Contemporary perspectives on corporate marketing : …, (pp. 85-99). 2013
Persistent link: https://www.econbiz.de/10009782052